It's finally time to queue up the registration website for the New Marketing Summit, October 14 - 15 2008 at Gillette Stadium in Foxboro MA. We chose a very unique location - the Fidelity Clubhouse of the home of the New England Patriots overlooking the ball field - for a very unique event. The conference and showcase demonstration spaces are very nicely built together. We'll have dedicated conference and dedicated showcase hours - giving plenty of time to both.

First day, Tuesday, October 14 is a full day starting early with an event game plan from Chris Brogan, on to welcome comments from Michael Lewis from our association partner Business Marketing Association/Boston, followed by a keynote from David Meerman Scott. The day mixes panel discussions with solo presenters, a few solutions sessions mixed in, and dedicated showcase demonstration time blocks. After lunch there is a special session on Project Dogfood!

The first day ends with a two-hour reception and time to visit the showcase demonstrations. Oh, can't forget there is an option for attendees to take a tour of Gillette Stadium at the end of the day (we needed to add a nominal $25 fee for this one, with separate sign up as the venue needs to know who is taking part...)

Second day, Wednesday, October 15 is packed with stuff. Paul Gillin is the morning keynote, and the conference sessions and showcase demonstrations continue throughout the day. We'll have a lot of updates on some great speakers and showcase companies in the coming weeks!

Ready to register (hey, us marketing types know about a call to action, and I waited this long to put it in!): http://www.gonewmarketing.com/nmsregister.aspx

Have any ideas, recommendations or feedback? Email me (bsell@crosstechmedia.com) or just do that old fashioned thing - grab the phone and call me! (781) 821-6637.

Bill Sell

New Marketing Summit

Nick Saber is my president and business partner at CrossTech Media. What I like the very most about Nick is that he's really passionate about technology. He just bought the new 3G iPhone and is trying to convince me to get one. Crazy. Really. (And no, I'm not sucking up.)

So one day, Nick says to me, "Why aren't we doing more social media stuff with our website." Note: "stuff" is a very technical word. It means "lots of work for Chris, and John Saber, and TJ O'Connor, and LeeAnn O'Donnell, and Bill Sell, and all kinds of people here at CrossTech Media.

But he's right. And as we're doing a great event, The New Marketing Summit, in October 2008, we realized that we'd better be "eating our own dog food" when it comes to talking about social media and other new marketing tools. (No, social media isn't only for marketing, but let's not digress, okay?)

Here's our first move: Project Dog Food (as in "we're eating our own dog food," as in, "we practice what we preach.") I called up (actually, I Twittered) Sam Lawrence, CMO of Jive Software, and asked him for a copy of Clearspace. That's what we're using here. I thought it'd be a great way to house all the questions, ideas, and information. Does this make sense, this platform?

The goal: build a stronger community-centric experience around our various platforms (New Marketing Summit and the parent brand to that will be first). We want to give you better access to the media we create. We want to help you network with others in the community. We want -- well, wait a second. We want YOU to tell us what you'd want from a company whose primary goal is to educate you and build your knowledge of new marketing and social media concepts. That's the start, at least. What do you think?

I look forward to your thoughts. -- Chris Brogan...